You’ll get the most from Customer Illuminated if:

  • You’re working on a startup, small business, or innovation

  • You influence strategic decisions. Your role might be, for example:

    • Founder

    • Entrepreneur

    • Executive

    • Business development

  • You want a repeatable, scalable business model

  • You want to align all decisions with customer behavior—from product to pricing to sales

  • You can’t just do what's worked for this business in the past over and over again at scale