Why CI exists

What CI is

Who we are

Who you are

Pricing

FAQ

Why CI exists

What CI is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

Why this exists

What this is

Who we are

Who you are

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

What this is

Who we are

Who you are

What our customers say

Pricing

FAQ

CUSTOMER ILLUMINATED

Sign in

Contact us

What this is

Who we are

Who you are

What our customers say

Pricing

Consulting

FAQ

Level 1

Predictable failure (1/16)

Predictable failure (1/16)
Share
Facebook
Twitter
Pinterest
Tumblr
Copy Link
Link Copied
Predictable failure (1/16)
Now Playing

Predictable failure (1/16)

04:32
Play Video
How this works (2/16)
Now Playing

How this works (2/16)

05:07
Play Video
The right way to think about customers (3/16)
Now Playing

The right way to think about customers (3/16)

05:32
Play Video
Real customer problems A (4/16)
Now Playing

Real customer problems A (4/16)

06:50
Play Video
Real customer problems B (5/16)
Now Playing

Real customer problems B (5/16)

06:32
Play Video
Products in reality (6/16)
Now Playing

Products in reality (6/16)

04:08
Play Video
Hidden competition (7/16)
Now Playing

Hidden competition (7/16)

05:14
Play Video
Beat competition (positioning) (8/16)
Now Playing

Beat competition (positioning) (8/16)

03:49
Play Video
True market size (9/16)
Now Playing

True market size (9/16)

03:38
Play Video
Niche down (segment) (10/16)
Now Playing

Niche down (segment) (10/16)

02:49
Play Video
Choose the right customers (target) (11/16)
Now Playing

Choose the right customers (target) (11/16)

03:42
Play Video
Reach the right customers (diffusion/sales) (12/16)
Now Playing

Reach the right customers (diffusion/sales) (12/16)

05:14
Play Video
Smart pricing (13/16)
Now Playing

Smart pricing (13/16)

03:55
Play Video
Tie it all together: consumer example (14/16)
Now Playing

Tie it all together: consumer example (14/16)

06:41
Play Video
Tie it all together: enterprise example (15/16)
Now Playing

Tie it all together: enterprise example (15/16)

07:37
Play Video
Tie it all together: marketplace example (16/16)
Now Playing

Tie it all together: marketplace example (16/16)

06:35
Play Video
Pricing

  • About

  • What our customers say

  • Pricing

  • FAQ

  • Blog

  • More