What timelines are involved?
Customer Illuminated unfolds over ten levels. Each level contains short videos that explain tactics and resources (e.g., email templates, interview guide templates). It takes less than two hours to complete each lesson’s video content. You could watch all of the video content in a day or two if you wanted.
How can the process work for a broad range of entrepreneurs?
A core set of questions make or break every business. Who are our ideal customers? What progress are those customers trying to make? How could our solution remove barriers to progress? What features are required? What’s the best way to reach them? What’s our true competition? What’s the most strategic positioning against that competition? How should we segment the market to target effectively? What’s the most effective pricing strategy?
Should I have a product before I start Customer Illuminated?
The program works with or without a product. The important thing is to be open-minded as you gather evidence about the real world.
How does the money back guarantee work?
Participate in up through the first four levels of Customer Illuminated. If you don’t think that it’s valuable within 30-days of purchasing, send us an email.
Can my team members access Customer Illuminated?
Yep. You can give up to four team members access with each purchase. Just email us names and email addresses after check-out, and we’ll send them sign-in instructions.