Customer Illuminated maps tactical ways to grow your business. We’d be happy to use our expertise to run that process on your behalf.


Every startup, small business, and innovation is unique. So we customize the process to meet your needs.


Common client outcomes:

  • Evidence-based evaluation of the business opportunity

  • Evidence-based market segmentation

  • Evidence-based lead-scoring (how to target ideal customers)

  • Evidence-based description of the customer problem the product solves

  • Evidence-based map of customer motivation for purchasing

  • Evidence-based product specs

  • Evidence-based pricing design

  • Evidence-based competitive analysis

  • Evidence-based positioning against that competition

  • Evidence-based diffusion tactics (i.e., how to reach and sell to customers)

  • Evidence-based go-to-market action plan


Contact us for details.

Contact us