HOW
We map the market opportunity, so you can drive the product in the right direction.
We systematically interview 25-100 potential customers. And we use decision science to answer questions like:
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Who are your ideal customers?
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How can you reach them fast in the wild?
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How can you message effectively?
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What's the best pricing strategy?
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What features do they want?
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What are their success criteria?
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What do they think of the competition?
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What's the best way to position against that competition?
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