CUSTOMERS ARE
THE ANSWER.
Use data from customer interviews
to launch best-selling products.
And scrap products that are bound to fail.
Use evidence to grow—whether you’re growing from zero customers to one... or one to one million.
Get your team, customers, investors, and network onboard with a clear, tactical roadmap of what to do next.
Replace guesswork with confident decisions about pricing, sales, customer problems, features, etc.
WHAT THIS IS
BILLION-DOLLAR STARTUPS
There's a pattern to how our mentors build billion-dollar startups. They use interviews to understand customers.
That evidence—not guesswork—drives product features, pricing, messaging, sales tactics, how to beat competition, etc.
PROGRAM
We combined their techniques into a framework. And we used behavioral economics to strengthen that framework.
The result is Customer Illuminated: a systematic method for launching best-selling products. And scrapping products that are bound to fail.
There are two ways to engage the process:
Customer illuminated has sped up our customer discovery process by 3x. If we had this at the beginning of Crescendo it would have saved us 6 months of selling the wrong product. The templates allow for easy implementation of the discovery strategy and provide us with a system that we can repeat every time we re-evaluate Crescendo's strategy. It's like having an experienced advisor right in your pocket...
-Daniel Tuba D'Souza
Crescendo CEO, Founder
Availability
Office hours with dedicated mentors
Consultants implement the process
Evidence-based business evaluation
Evidence-based market segmentation
Evidence-based lead scoring
Evidence-based map of customer motivations
Evidence-based description of your customers' desired form of progress
Evidence-based product specs
Evidence-based pricing
Evidence-based competitive analysis
Evidence-based positioning against competition
Evidence-based diffusion
Evidence-based go-to-market action plan
Know how to interview properly
Know how to analyze interviews
30-day money back guarantee
Training videos
Email templates
Interview guides
Analysis guides
DO IT YOURSELF:
BUILD AND SEE
YOUR TIME
AND SALARY
Anyone
TRAINING PROGRAM:
BETA
$750
9 of 20 spots left
Virtually unlimited
*WHO CAN PARTICIPATE
Techstars alumni can join beta with discount code: techstars
Galvanize members can join beta with discount code: galvanize
Mindspace DC members can join beta with discount code: mindspacedc
Check Jonathan's and Rebecca's LinkedIn accounts.
If either of us shares at least one connection with you, you can join beta with the
discount code: pronetwork
Not a part of any of those networks but still want access? Please fill out this one-minute form, and we'll get in touch.
If you use one of those discount codes without being in those networks, we'll need to refund your money
less Stripe's 2.9% processing fee.