Giving a Presentation

Market Playbook

We test thousands of emails and run in-depth interviews with 40 to100 potential customers to create a market playbook.

​All we need from you is a product concept.

Detailed Customer Targeting

Use locations, demographics, industries, interests, technologies, job titles, etc. to focus on the most valuable customers right from the jump.

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Value Propositions

Explain your product’s value in words your customers use themselves.

Feature Requirements

Optimize each step in the customer journey—from awareness through advocacy.

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Pricing Strategy

Use evidence to drive pricing decisions and maximize profit.

Competitive Landscape

Understand the decisions your customers face and position effectively against the real-world competition.

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Sales and Marketing

Reach ideal customers in the wild—using channels they already know and trust.

 
 
Contact

Thank you! We'll get in touch ASAP.