CUSTOMERS ARE

THE ANSWER.

Use data from customer interviews 
to launch best-selling products.
And scrap products that are bound to fail.

Use evidence to grow—whether you’re growing from zero customers to one... or one to one million.

Get your team, customers, investors, and network onboard with a clear, tactical roadmap of what to do next.

Replace guesswork with confident decisions about pricing, sales, customer problems, features, etc.

 

WHAT THIS IS

BILLION-DOLLAR STARTUPS

 

There's a pattern to how our mentors build billion-dollar startups. They use interviews to understand customers.

 

That evidence—not guesswork—drives product features, pricing, messaging, sales tactics, how to beat competition, etc.

PROGRAM

 

We combined their techniques into a framework. And we used behavioral economics to strengthen that framework. 

 

The result is Customer Illuminated: a systematic method for launching best-selling products. And scrapping products that are bound to fail.

There are two ways to engage the process:

Customer illuminated has sped up our customer discovery process by 3x. If we had this at the beginning of Crescendo it would have saved us 6 months of selling the wrong product. The templates allow for easy implementation of the discovery strategy and provide us with a system that we can repeat every time we re-evaluate Crescendo's strategy. It's like having an experienced advisor right in your pocket...

-Daniel Tuba D'Souza

Crescendo CEO, Founder

 
 

Availability

Office hours with dedicated mentors

Consultants implement the process

Evidence-based business evaluation

Evidence-based market segmentation

Evidence-based lead scoring 

Evidence-based map of customer motivations 

Evidence-based description of your customers' desired form of progress

Evidence-based product specs 

Evidence-based pricing

Evidence-based competitive analysis

Evidence-based positioning against competition

Evidence-based diffusion

Evidence-based go-to-market action plan

Know how to interview properly

Know how to analyze interviews

30-day money back guarantee

Training videos

Email templates

Interview guides

Analysis guides

DO IT YOURSELF:

BUILD AND SEE

YOUR TIME 

AND SALARY

Anyone

TRAINING PROGRAM:

BETA

$750

9 of 20 spots left

Virtually unlimited

CONSULTING:

HAVE US DO IT FOR YOU

CONTACT US

FOR PRICING

Anyone

Virtually unlimited

*WHO CAN PARTICIPATE

Techstars alumni can join beta with discount code: techstars

Galvanize members can join beta with discount code: galvanize

Mindspace DC members can join beta with discount code: mindspacedc

Check Jonathan's and Rebecca's LinkedIn accounts.

 

If either of us shares at least one connection with you, you can join beta with the 

discount code: pronetwork

Not a part of any of those networks but still want access? Please fill out this one-minute form, and we'll get in touch.

If you use one of those discount codes without being in those networks, we'll need to refund your money

less Stripe's 2.9% processing fee.

LIMITED DISCOUNT