HOW

We map the market opportunity, so you can drive the product in the right direction.

We systematically interview 25-100 potential customers. And we use decision science to answer questions like:

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• Who are your ideal customers?

• How can you reach them fast in the wild?

• How can you message effectively?

• What's the best pricing strategy?

• What features do they want?

• What are their success criteria?

• What do they think of the competition?

• What's the best way to position against that competition?

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