Use evidence to grow—whether you’re growing from zero customers to one... or one to one million.
Get your team, customers, investors, and network onboard with a clear, tactical roadmap of what to do next.
Replace guesswork with confident decisions about pricing, sales, customer problems, features, etc.
WHAT THIS IS
There's a pattern to how our mentors build billion-dollar startups. They use interviews to understand customers.
That evidence—not guesswork—drives product features, pricing, messaging, sales tactics, how to beat competition, etc.
We combined their techniques into a framework. And we used behavioral economics to strengthen that framework.
The result is Customer Illuminated: a systematic method for launching best-selling products. And scrapping products that are bound to fail.
There are two ways to engage the process:
Customer illuminated has sped up our customer discovery process by 3x. If we had this at the beginning of Crescendo it would have saved us 6 months of selling the wrong product. The templates allow for easy implementation of the discovery strategy and provide us with a system that we can repeat every time we re-evaluate Crescendo's strategy. It's like having an experienced advisor right in your pocket...
-Daniel Tuba D'Souza
Crescendo CEO, Founder
Office hours with dedicated mentors
Consultants implement the process
Evidence-based business evaluation
Evidence-based market segmentation
Evidence-based lead scoring
Evidence-based map of customer motivations
Evidence-based description of your customers' desired form of progress
Evidence-based product specs
Evidence-based competitive analysis
Evidence-based positioning against competition
Evidence-based go-to-market action plan
Know how to interview properly
Know how to analyze interviews
30-day money back guarantee
DO IT YOURSELF:
BUILD AND SEE
*WHO CAN PARTICIPATE
Techstars alumni can join beta with discount code: techstars
Galvanize members can join beta with discount code: galvanize
Mindspace DC members can join beta with discount code: mindspacedc
If either of us shares at least one connection with you, you can join beta with the
discount code: pronetwork
Not a part of any of those networks but still want access? Please fill out this one-minute form, and we'll get in touch.
If you use one of those discount codes without being in those networks, we'll need to refund your money
less Stripe's 2.9% processing fee.