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Market Playbook
We test thousands of emails and run in-depth interviews with 40 to100 potential customers to create a market playbook.
All we need from you is a product concept.
Detailed Customer Targeting
Use locations, demographics, industries, interests, technologies, job titles, etc. to focus on the most valuable customers right from the jump.
Value Propositions
Explain your product’s value in words your customers use themselves.
Feature Requirements
Optimize each step in the customer journey—from awareness through advocacy.
Pricing Strategy
Use evidence to drive pricing decisions and maximize profit.
Competitive Landscape
Understand the decisions your customers face and position effectively against the real-world competition.
Sales and Marketing
Reach ideal customers in the wild—using channels they already know and trust.